Privacy Statement

The Advertising Standards Authority of South Africa ("ASA") takes its responsibilities regarding the confidentiality of your personal information very seriously.

Once you choose to provide personally identifiable information (any information by which you can be identified) in order to use any of the services which the ASA provides (including the investigation of complaints), you will be deemed to have consented to the collection and use of the personal information you submit to the ASA in the ways described below.

Therefore, please read this Policy with care and if you have any questions or comments, e-mail the ASA at .

Personal information will be collected and processed by the ASA or its agents for the following purposes:

(i)  To provide any of the services which the ASA provides (including the investigation of complaints) to you;
(ii)  Publishing rulings of the ASA Directorate and / or ASA Committees;
(iii)  Administration;
(iv)  Marketing, advertising and promotions.
(v)  When the ASA is compelled to do so by law or in terms of a court order;
(vi)  If it is in the public interest to do so;
(vii)  If it is necessary to protect the rights of the ASA.

Collecting and processing your personal information for the above purposes might entail sharing the information with employees, contractors and professional advisers of the ASA.

You have the right to ask the ASA for a copy of the personal information it holds about you (for which the ASA may charge a small fee), and to correct any inaccuracies in that information.

If you wish to remove your name and related information from the ASA’s database, we will promptly take action to comply with your written request for removal.  E-mail us at should you wish to be removed.

The ASA reserves the right to amend this privacy statement at any time.  All amendments to this privacy statement will be posted on the website.  Unless otherwise stated, the current version shall supersede and replace all previous versions of this privacy statement.

This site contains links to other sites.  While the ASA tries to link only to sites that share our high standards and respect privacy, the ASA is not responsible for the security or privacy practices of, or the content of, sites other than that of the ASA. Likewise, the ASA does not endorse any of the products or services marketed at these other sites.  The ASA recommends that you always read the privacy and security statements on such sites

If you have any questions about this privacy statement, or the practices of this site, please email us on .


Copyright of information contained in this web site is owned by the ASA. You may use this information and reproduce it in hard copy for your own personal reference use only. The information may not otherwise be reproduced, distributed or transmitted to any other person or incorporated in any way into another document or other material without the prior written permission of the ASA.

The ASA makes no representations that the information contained on this web site is accurate, complete or fair and no reliance should be placed on it for any purpose whatsoever. The information contained herein is not intended to serve as advice. The ASA shall not be liable to any person or company for use or reliance of any inaccurate information or opinions contained herein.

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