SAA / A Kleynhans / 19
|Ruling of the : ASA Directorate
|In the matter between:
|South African Airways (Pty) Ltd t/a SAA
11 Feb 2005
Mr Kleynhans lodged a consumer complaint against an SAA radio commercial that was flighted on Kfm.
The radio commercials state, inter alia:
“… only SA Airlink offers you a return flight from Lanseria, Johannesburg North to Cape Town… from only R775….”
“…only SA Airlink offers you a return flight from Cape Town to Johannesburg … at only R775…”
The complainant submit that the advertised flight from Lanseria to Cape Town does not cost the advertised R775, but rather R900 for a one way ticket.
RELEVANT CLAUSE OF THE CODE OF ADVERTISING PRACTICE
In light of the complaint Clause 4.2.1 of Section II (Misleading claims) of the Code was taken into account.
The advertising agency Visual Volcano Advertising, on behalf of the respondent, submits, inter alia, that the commercial states that the offer is for return flights.
ASA DIRECTORATE RULING
At a meeting held on 19 January 2005 the Directorate considered the relevant documentation submitted by the respective parties.
The Directorate notes the complainant’s submission that he was charged R900 for a one-way air ticket from Lanseria to Cape Town.
The commercials submitted to the Directorate all clearly state “return flights”. A one-way ticket and a return flight are not the same thing. The hypothetical reasonable consumer purchasing an air ticket will be aware of this.
The return ticket was on special offer. The one-way ticket was not. This is clearly communicated in the commercials.
Based on the above the commercials are not misleading and therefore not in breach of Clause 4.2.1 of Section II of the Code.
The complaint is dismissed.