The Sponsorship Industry Control System
The Advertising Standards Authority of South Africa (ASA) is an independent body established and funded by the industry to ensure that its system of self-regulation:1 works in the public's interest. It has an independent chairman.
The Sponsorship Dispute Resolution Committee and Sponsorship Appeal Committee consists of members nominated by signatories to the Sponsorship Code of Practice and is representative of:
- Marketers (ASOM)
- Media (NAB & PMA)
- Sponsorship Consultancies
- Codes and Federations of all sponsorable events, activities or individual Advertising Agencies (AAA)
The Code is administered by these Committee and the ASA Rulings are made by peers.
Responsibility for observing the Code rests with the sponsor, the sponsorship intermediary (sports marketers/event managers or advertising agencies), the rights holders (sporting Codes) and the medium involved in communicating the sponsor's message to the public.