Just Letting RentSecure
- Product: Just Letting RentSecure
- ASA Number: ASA/CM/10/2014
- Advertiser: Just Letting
- Date: 29 October 2014
During October 2014, the ASA upheld a complaint against the advertiser’s advertisement stating that its RentSecure option guarantees that landlords would receive their rent should a tenant default on rental payment.
The complainant submitted that the claim that a landlord would receive rental income was misleading as his tenant defaulted with the rent and he did not receive any monies.
All reasonable attempts were made to elicit a response on the merits from the advertiser, but none was received.
In the absence of a response, the ASA ruled that the advertisement was misleading by virtue of the fact that it omitted a material limitation to the offer.
Members are therefore requested not to accept any advertising for JustLetting containing the claim "LANDLORDS, RECEIVE YOUR RENT ON TIME EVERYTIME”.