Colloidal Silver (“Water Of Life”)
- Product: Colloidal Silver (“Water Of Life”)
- ASA Number: ASA/CM/04/2013
- Advertiser: AMMHealth CC
Tel: 021 975 7226
Fax: 021 975 7223
Email:
Website: www.ammhealth.co.za
- Date: 13 May 2013
In a recent ruling the ASA ruled against claims made by the advertiser that its product can, inter alia, cure, treat or is in some way beneficial to HIV/AIDS sufferers and TB patients.
The advertising appeared on the website www.ammhealth.co.za and made claims such as:
- "Proved to be an effective treatment for HIV/AIDS”.
- "Furthermore - Our research shows an increase in the CD4 counts - 285 to 439 in just six months which means that Water Of Life is the ideal treatment for HIV+ patients who’s CD counts are above 200 - they probably would never need ARV intervention... Water Of Life may be given concurrently with ARV treatment to severe HIV cases and would raise their CD counts to above 200” [sic].
- "Another Advantage is that Colloidal Silver has a proven benefit in treating: TB, Maleria, and other secondary infections” [sic].
The advertiser was afforded an opportunity to respond, but did not do so. In the absence of a response, the ASA had no option but to rule on the material before it, finding that the claims were unsubstantiated. The advertiser was instructed to withdraw its advertisement and all relevant claims.
Members are therefore requested not to accept any advertising for the advertiser’s Colloidal Silver / "Water of Life” product.
Tel: 021 975 7226
Fax: 021 975 7223
Email:
Website: www.ammhealth.co.za