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In a recent ruling, the ASA considered a consumer complaint against Garciniaslim advertisements that claimed, inter alia, "The Newest fastest Fat Buster is Garcinia Cambogia Extract…”,"NO DIET”"NO EXERCISE, "FAT BUSTER, "BLOCKS FAT FORMATION”and "ELIMINATES BELLY FAT. It also prominently claimed "Recommended By Doctors”.

The complainant disputed the veracity of the claims, arguing that there was no evidence to conclude that the advertised product is effective in causing permanent weight loss over a long period and to produce the results claimed. Similarly, he argued that there was no evidence that this product is actually "Recommended By Doctors”.

All reasonable steps were taken by the ASA to elicit a response from the advertiser, but the advertiser failed to respond. Based on the information before it, the ASA Directorate ruled that the efficacy claims and references to being recommended by doctors were unsubstantiated and had to be removed.

The ASA therefore request members not to accept advertising for Garciniaslim where weight loss claims are made or implied and/or where it claims to be "Recommended By Doctors”.

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