Labelling of fruit juices and drinks
Clauses 18.2 to 18.4 of Regulation 286 sets the following requirements:
18.2 In the case of blended fruit juices in a container, a depiction or pictorial representation of the fruit species imparting the predominant flavour and aroma to the blend shall, subject to the provisions of Regulation 14, not be regarded as constituting any misrepresentation despite the fact that the fruit species depicted does not occupy the highest position in the arrangement, in descending order, of the percentages of the various fruit species in the blend in the container.
18.3 No trade mark or brand name which may possibly, directly or by implication, be misleading or create a false impression of the contents of the container containing fruit juice or drink shall appear on the container.
18.4 The words "pure", "natural" and "real" or other words expressing a similar meaning, whether directly or by implication, shall not appear on a container other than the classes Fresh Fruit Juice, Sweetened Fruit Juice and Unsweetened Fruit Juice as prescribed in these Regulations and, likewise the word "Fresh" shall not appear on containers containing fruit drink or juice other than the class Fresh Fruit Juice.