General Principles

The following general principles form the basis of the Code:

1. All sponsorship should be legal, decent, honest and truthful conforming to accepted principles of fair competition in business.
2. All sponsorship packages should be prepared with a sense of responsibility to all parties to the sponsorship and the public.
3. The terms, conditions and conduct should be based on fairness and good faith between all parties to the sponsorship.
4. No sponsorship should bring the sponsorship industry into disrepute or reduce confidence in sponsorship as a service to the marketing industry, the media and the public.
5. Sponsorship and related communications should not be misleading, untruthful or indecent.